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Episode 31: Sarah | Made in Hackney

Episode 32: Alex | Social Pantry

Episode 33: Joanna | Pump Street Chocolate

Episode 34: Joel | The Good Egg

Episode 35: Danielle | Qnola

Episode 36: Melanie | Smith & Sinclair

Episode 37: Margie | Desert Island Dishes

Episode 38: Pip | Pip & Nut

Episode 39: Howard & Vivien | Little Moons

Episode 40: Clem | Yoga Brunch Club

Episode 39 : Howard & Vivien | Little Moons


Manufacturing a frozen product, building a white label success into a one of a kind retail brand and creating a family business, with Howard & Vivien - co-founders of Little Moons, makers of delicious, high quality mochi. 

For this episode, we chatted to siblings and co-founders of Little Moons, Howard and Vivien. This was such an interesting and eye opening conversation, giving us insight into the highs and lows of manufacturing a product in house - and the even greater challenge of that product being frozen! We heard how Little Moons began by selling their mochi into some of the UK's best known restaurants before developing into a hugely successful retail brand - still the only producers of mochi in the UK and now being name checked on those very restaurant menus.  We also talked about the challenges of gaining space in store, how their innovative 'pick n mix' concept has been received in different markets and the importance of quality - and building a brand known for this.  There's so much to learn from this hugely inspiring episode - we suggest you listen while snacking on a mochi...or four! 

Find Little Moons on Instagram @littlemoonsmochi and via their website, Buy them online on Ocado and Amazon or instore at Selfridges, Wholefoods and more! 

Find us on Instagram @whatscooking podcast, on Twitter @whatscookingpod or drop us an email on 

Episode 38: Pip | Pip & Nut

Pippa Murray  Pip and Nut

Crowdfunding before launch, creating a strong brand from the outset and encouraging a new perspective on food. 

We spoke to Pip, founder of Pip & Nut, about how she went about launching a new type of nut butter. Pip & Nut create 100% natural, nutritious nut butters without palm oil. The absence of this ingredient was quite revolutionary at the time of launch and the purity of their ingredients gives the butters a luxuriously glossy finish, unlike any other on the market. We heard how Pip turned to crowdfunding to facilitate the launch and why this route has been so beneficial. We also discuss the process of building a team who shares the brand’s ethos – with some members having been with Pip & Nut since launch. Throughout this episode Pip shares so much helpful advice and learnings from their experience so far. It was amazing to hear the story behind a company that is fast becoming a household name. It sounds like there are some exciting projects in the pipeline for Pip & Nut so watch this space… 


Find Pip & Nut on Instagram @pipandnut and via their website

Find us on Instagram @whatscookingpodcast, on Twitter @whatscookingpod or email us


Download any episode from your favourite podcast app, iTunes or Spotify

Episode 21: Annie & Jonny | Spoon Cereals

Episode 22: Deepa | Besococo

Episode 23: Ed & Rich | Doisy & Dam

Episode 24: Henrietta | Henrietta Inman

Episode 25: Tom | TRIBE

Episode 26: Melissa & Leo | Minor Figures

Episode 27: Will | Minor Figures

Episode 28: Andrew | Vanilla Black

Episode 29: Abi | Le Choux

Episode 30: Saasha | Olio


Download any episode from your favourite podcast app, iTunes or Spotify

Episode 11: Rupy | The Doctor’s Kitchen

Episode 12: Dana | Arganic

Episode 13: Mira | Mira Manek

Episode 14: Rebecca | Rock My Bowl

Episode 15: Hugh | Ugly Drinks

Episode 16: Joey | High Mood Food

Episode 17: Meredith | Food at Heart

Episode 18: Arthur & Tas | Brother Marcus

Episode 19: Mary | Onist Food

Episode 20: Tessa | Tessa Stuart