Fulfilling a need with a new product, constant innovation and the importance of mentorship with Melanie, co-founder of Smith & Sinclair.
We chatted to Mel about how she and co-founder Emile started their brand to fulfil a need for non-liquid alcoholic treats at their event nights and how this quickly lead to being thrown straight in to business with an order for 20,000 of their gummies! We discussed their mission to “make adult more fun” and how they have done this through their range of entirely new to market products. We also talked about the challenges of moving to a manufacturer, educating consumers, collaborating with brands to demonstrate the scope of innovation and the most important factor of all… good management. Talking to Mel was truly inspiring and she has a lot of incredible advice to impart from her experiences in business. We can’t wait to follow the next stage of Smith & Sinclair’s journey…
You can find Smith & Sinclair on Instagram @smithandsinclair or their website www.smithandsinclair.com.
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