Turning a pop up success into a permanent site, the challenges of learning on the job and allowing a second site to form it's own identity with Joel, co-founder of The Good Egg.
For this episode, we spoke to Joel, one of three founders of neighbourhood restaurant The Good Egg, with sites in Stoke Newington and more recently, Soho, in London. It was fascinating to hear about the scope of the inspiration for their menus and general vibes - from Tel Aviv and Middle Eastern flavours to the Californian brunch scene and the delis of New York City! We loved hearing the story of their first site - born from their successful pop ups - and how they went about fitting out the space and then finding their way in the opening months. We also discussed the differences between their two spaces and how they are forming their own identities while remaining true to the brand ethos, with much focus on transparency and sustainability across the board. We hope you enjoy the episode and can recommend a visit to either site as soon as possible!
You can find The Good Egg at 93 Stoke Newington Church St, London, N16 0AS or Ground Floor, Kingly Court, Kingly Street, London W1B 5PW.
You can find them on Instagram @thegoodegg_ or on their website at www.thegoodegg.co.
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