Episode 21: Annie & Jonny | Spoon Cereals

Turning a passion project (very quickly) into a business, taking opportunities to mould your brand along the way and crowd funding for investment with Annie and Jonny, co-founders of Spoon Cereals – producers of delicious granola and muesli with the mission of ‘making breakfast better.'

For the first episode of our third season, we are seriously excited to share our conversation with Annie and Jonny, co-founders of Spoon Cereals – producers of delicious granola and muesli with the mission of ‘making breakfast better.’ We spoke to them about how they’ve grown their business from what was essentially a passion project, into a hugely successful challenger brand, with their delicious granola and mueslis stocked everywhere, from Waitrose and Whole Foods to Harvey Nichols, Selfridges and countless delis. 

We are hugely inspired by their attitude to the business – throwing themselves straight in and taking every opportunity in order to build the brand in a way that was directly informed by their customers. We also discussed their appearance, and subsequent investment win, on Dragon’s Den. It was really interesting to hear the approach they took to this and to then examine their more recent crowd funding campaign with Seedrs and why they felt this was the right way for them to find investment now.

Find Spoon @spooncereals on Instagram and through their website at www.spooncereals.co.uk

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